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Post by account_disabled on Oct 26, 2023 10:00:08 GMT 1
The tone of voice is expressed both in the contents we produce and in the responses to the comments we give; it is the prerequisite for managing communications and the element that, in practice, establishes the perception and reputation we determine of our brand. Defining an appropriate tone of voice is not easy but some web sources suggest finding adjectives that describe the brand and how we want it to be perceived. This exercise must take into consideration our company culture, the reference community and the type of conversation we want to start with the community. To be practical, as we always try to be. The tone of voice can be energetic and explicit, engaging and emotional, in search of novelty photo editing servies let's say innovative but in the most correct sense of the term , friendly and fun like that of Ceres the brand of beer , serious and highly professional. Create your editorial calendar Here we are, at this point you should have practically all the elements necessary to create your social editorial calendar . Within the calendar we must include Items to be made in the next period Planned promotional events Revisions of old articles, publication of videos, reels, webinars Case studies Important appointments in your market or in the world. Video Presentations Editorials or opinion articles E-books The elements of the editorial calendar Ok, you might be saying, I understand what to put in the editorial calendar but how do I actually organize it? Here are the columns we recommend you include in your publication file Post title helps you immediately understand what needs to be accomplished Content types post, video, reel, sponsored content.
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