Post by account_disabled on Nov 25, 2023 9:53:18 GMT 1
We probably need to act much more as a team than as individuals. Certainly digital can no longer be delegated to individual departments, or individual professional figures: it has become horizontal , pervades everything and modifies everything. Miriam Bertoli (digital marketing consultant) talks about it this way: "In the marketing offices of the more structured/far-sighted companies, the topic is hot: how to organize the digital team? In the truly far-sighted ones, the question goes further: do we need a digital team? Because digital transformation is pervasive and it doesn't work if it remains closed in an office, assigned to a small group of people who work in a more or less integrated way with those who deal with other things.
Change in our case is also above all an opportunity to be seized. Tools like Atoka, together with the new processes that support them and all the other tools related to marketing automation and more data-driven approaches, should help salespeople respond more Web Development Services quickly to changes in customer needs. And what will be the trends for the next few years? Certainly the main trend revolves around the integration between old and new processes related to marketing and sales: the division between traditional marketing and digital marketing should disappear . Technologies and tools are increasing.
The size of the panorama (Marketing Technology Landscape) that Scott Brinker is describing is growing more every year, both in complexity and in the type of offer, as can be seen in the infographic that he keeps updated from year to year. atoka-sales-intelligence-02.jpg This is the international picture, the cutting edge of the potential we have available. Unfortunately, however, in Italy we suffer a lot in seizing all these opportunities: not only due to the famous cultural gap that SMEs have towards digital, but also due to the chronic lack of culture in marketing.
Change in our case is also above all an opportunity to be seized. Tools like Atoka, together with the new processes that support them and all the other tools related to marketing automation and more data-driven approaches, should help salespeople respond more Web Development Services quickly to changes in customer needs. And what will be the trends for the next few years? Certainly the main trend revolves around the integration between old and new processes related to marketing and sales: the division between traditional marketing and digital marketing should disappear . Technologies and tools are increasing.
The size of the panorama (Marketing Technology Landscape) that Scott Brinker is describing is growing more every year, both in complexity and in the type of offer, as can be seen in the infographic that he keeps updated from year to year. atoka-sales-intelligence-02.jpg This is the international picture, the cutting edge of the potential we have available. Unfortunately, however, in Italy we suffer a lot in seizing all these opportunities: not only due to the famous cultural gap that SMEs have towards digital, but also due to the chronic lack of culture in marketing.